![]() This is our most well-known heuristic, so you’ve probably seen it around before. The MECLABS Conversion Index Optimization Heuristic Here is a quick glance at these heuristics, with links to more in-depth information. They are tools to help identify where to focus your energies when moving through a conversion opportunity. The goal of these heuristics is to systematically diagnose the inefficiencies in your sales, marketing and conversion process. These heuristics were developed from patterning the results of our research library. 8,155,995) to help marketing, advertising and business leaders bring rigor to the way their teams think about executing marketing tactics as well as serving a customer with their marketing. MECLABS Institute has developed a series of patented methodologies ( Pat. Since not every person in a marketing department or advertising agency just preternaturally “gets it,” performance can be lumpy, and it’s hard to field a marketing team that performs well across the board. While other areas of the business have well-defined methodologies, techniques and tools to help organizations work toward process improvement (e.g., Six Sigma, Lean manufacturing, TQM, ISO 9001), marketing has lacked a systematic method, tending to rely on individual high performers with a “golden gut” who just “get it.” If heuristics are new to you, first a quick explanation.Ī heuristic isn’t an equation to solve, it’s more of a thought tool to help understand a process or method. If you’re already familiar with what a heuristic is, feel free to scroll down to see the cheat sheet. MarketingExperiments and its parent research organization, MECLABS Institute, have become well known for our heuristics. We were recently asked, “Is there a heuristic cheat sheet published that shows all of them at a glance?”
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