… Yes, we should lead with the best experience, but we aren’t going to pay to do everything first. However, speaking last month at the Hollywood Professional Alliance Tech Retreat, National Association of Theater Owners CEO John Fithian warned that costs are a key issue, saying, “ all have great potential - but they are expensive. Theater owners want to differentiate a cinema experience from what consumers can get at home, and so Cinerama-type installations, along with options such as 3D, 4D and immersive sound have all been introduced with this in mind. Kim said CJ is still considering options, including a co-investment to cover the pricey technology and installation costs. In the U.S. The business model would be a profit-sharing arrangement between CJ and the theater owners, which is the model it uses for its 4DX system, one of which is offered at L.A. CJ 4DPLEX, the world’s leading producer of premium film formats and cinema technologies, announced today that Paramount Pictures’ Top Gun: Maverick will debut in the visually immersive 270-degree panoramic ScreenX theaters worldwide starting May 27. He hopes to have the first installations in the U.S. He claims the company is seeing some early interest from negotiations with the studios about providing content. Theodore Kim, senior vp theater development for 4DPlex and ScreenX, told The Hollywood Reporter that CJ aims to take ScreenX to the global cinema market, but it is currently targeting its efforts on the U.S. The Barco system uses a single screen and single projector for each of the side walls.ĬJ currently operates 75 ScreenX screens in 44 locations in South Korea, and one in Bangkok, but these are used primarily for advertising and have yet to support a feature-length film. "The rising demand for high-tech screens and private theaters will grow further in the future and provide fresh momentum to movie theaters, which have to prepare for the end of pandemic," the CGV official said.This model could be likened to and will no doubt compete for auditoriums with Barco’s Escape, a three-screen Cinerama-like installation introduced in 2014. The world's combined box office more than halved from $43 billion in 2019 to $21 billion in 2021 due to the COVID-19 pandemic.īut the combined revenue of ScreenX and 4DX theaters fell slightly from $363 million in 2019 to $331 million in 2021, although only five films were simultaneously released for the two formats last year, according to CGV. "As people enjoyed entertainment content easily and comfortably at home through online streaming services, they want something different at theaters." "We can say ticket sales of ScreenX and 4DX theaters pulled off steady growth during the pandemic, while the global and Korean film industry struggled with a sharp drop in overall revenue," CGV said. ScreenX is the world’s first multi-projection theatre. ScreenX allows the audience to go beyond the theme of the traditional movie screen, utilizing a proprietary system to expand select scenes of feature films to the left and right walls on each side. This unique viewing experience takes audiences beyond the traditional frame of. ScreenX technology offers a panoramic 270-degree movie watching experience to the audience. The company said livestreaming of non-film content, including music concerts, theatrical musicals or online game competitions, is also available at the newly launched ScreenX theater thanks to its surround sound speakers and special lighting system.Īt the same time, the company said it will build more private, independent movie suites, such as sky boxes, as an increasing number of people prefer to feel at home while watching movies. ScreenX is the world’s first multi-projection theatre technology that offers a 270-degree panoramic movie watching. Globally, CGV operates 350 ScreenX theaters and 783 4DX theaters in 106 countries, including the United States, France, Britain and Japan, as of June 2022.ĬGV opened a new ScreenX theater at its Yeongdeungpo branch in southwestern Seoul this weekend, which is equipped with a combined 69-meter wide screen and six projectors. The 4DX format allows films to be enhanced with various physical effects, including motion seats, water and scents. ScreenX is a multi-projection cinematic platform that provides 270-degree panoramic images to audiences by expanding the display onto the theater's side walls. He said CGV's flagship technologies of ScreenX and 4DX will be front-line formats for this strategy. "We are also adding more small private screening rooms for those who want their own space." "We will focus more on expanding high-tech screens in a bid to help movie fans not only watch content but also experience something more special at theaters," said Cho Jin-ho, in charge of content programming at CGV. CJ CGV, Korea's largest multiplex cinema chain, said Sunday that it will expand investment in high-technology, multi-projection screens and premium theaters to meet changes in post COVID-19 pandemic customer demand.
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